03. Take Care!™

(2021)

Branding and design development for small business clothing brand Take Care!™

By following the client’s design brief of wanting to mantain a retro aesthetic for a clothing line inspired by the imagery of golf, I created a golf ball character designed in a rubber hose animation style, which was the first animation style that became standardised in the American animation field, and can easily be associated with a retro feel. I also designed a new serif type for the company’s brand name by combining multiple fonts the client resonated with that could also be used and read in versatile ways; stacked, horizontally, joined, and separated.